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Organic Hills: Williams-Sonoma

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  • Organic Hills
    Williams-Sonoma Collateral Project
    Student Work Summer 2011
  • The objective of this course was to create a fictional food collection line for Williams-Sonoma. The collateral design consisted of labels, packaging, a shopping bag, promotional postcards and a point-of-purchase poster. 
    The key objective in my collateral project was to create a distinctive and appealing product line that would evoke a vintage nostalgia through the use of simple typography and hand illustrations. To carry the products and to serve as a means of promotion, a canvas bag was sewn and designed with product illustrations.

     
    Organic Hills
    Organic Hills is the product brand name and focuses on healthy, hearty and delicious organic ingredients. The following food collection was inspired by the great Bobby Flay.  

    HEARTY ORGANIC GOODNESS
    Organic Hills, the new food collection only at Williams-Sonoma:

    BLUE CORN PANCAKE MIX 
    A hearty blend of rich, organic ground blue corn and wheat flour.

    CINNAMON INFUSED MAPLE SYRUP
    A smooth, full-bodied pure maple syrup infused with real cinnamon.

    ORANGE BLOSSOM HONEY 
    A delicate sweet honey with unique citrus hints from orange blossoms. 
     

     **This collateral is featured on theDieline, Student Spotlight.              [new link]

  • The three food products
  • The Blue Corn Pancake Mix
  • The Cinnamon Infused Maple Syrup
  • The Orange Blossom Honey
  • The promotional, hand-sewn canvas bag
  • The three promotional postcards
  • The point-of-purchase poster