Located on the South Side of Chicago, Optimo is one of the last remaining traditional hat shops in the world, fashioning the world's finest materials with precise handcrafting and machining to create hats of unmatched refinement. We worked with Optimo to redefine their identity, print and online materials including logo, stationery, brochure, with-compliments cards, hat box packaging, website design ideas and a series of e-newsletters exploring the world of fine hat-making. Read Less