When I started to think about NIUCO website I tried to point out the most important contents.
The user has to understand:
1. What NIUCO does
2. How NIUCO does its work
3. What makes NIUCO different from other companies (UNIQUE SELLING PROPOSITION)
4. What its most important values are
5. Its vision and its mission
So the most important objectives are: to be clear, to make the website easy to understand, to speak clear to the users.
So I started with ux study (personas, scenarios) and wireframes
The purposes
Personas & Scenarios
Personas & Scenarios
Structure & Navigation
Wireframe
Wireframe
Wireframe
Wireframe
Then I started to design the website: i think it simple, cleart, responsive.
The uses will be SMEs, small and medium enterprises, so I had expected that the users could not be familiar with complex website.
Desktop version
iPad Version
iPad Version
iPhone Version - Menu open
iPhone Version
Responsive version for iPad
Responsive version for iPhone
