PROBLEM
People do not want to go to Moscow, because this city is still involves a lot of not very good stereotypes.

INSIGHT
I’ll be happy with the stay and I want to repeat it, if I get from it even more than expected.

IDEA
To offer new and actual understanding of the old myths about Moscow, which makes the city attractive for tourists.

AWARDS
Red Apple - shortlist

CREDITS
Copywriter: Dmitry Chigirin
Art Director: Oleg Izosimov