Matrix Re-Branding

Matrix Re- Branding
Branding

Background

Matrix Training Solutions focus on providing human performance solutions with a philosophy of working with, not for our clients. Integral to their approach is the belief that top performance stems from overcoming hidden barriers that prevent your people from taking effective action. Their working style and methodology is sensitive and flexible to the specific requirements of an organization. Their methods include interactive skills training, facilitation and utilizing the tools and techniques of NLP (neuro linguistic programming) as the foundation for all of their programs. What differentiates Matrix from other training institutes is its methodology. The team is sensitive and flexible to the specific requirements of an individual or any organization. It has a highly personalized approach.

This project was undertaken as a part of my 8 weeks internship at Ideaspice, a design firm in Mumbai. I worked on this project with Saloni Shah Vora, a senior designer at Ideaspice.

Concept 1

Use organic form implies the process of metamorphosis. It evokes the fact that Matrix helps in transforming peoples’ lives.

Recommended Colour Palette

Visual Identity

Visual Identity colour option

Visual Identity- Sub brands

Visual Identity- Sub brands colour option

Visiting Cards

Visiting cards

Concept 2

This approach is visualized by using a combination of the letter ‘M’ & a staircase. The amalgamation gives us an opportunity to create organic forms. It can form an endless variety of dynamic shapes that can represent

the methodology of Matrix. It reflects the fact that Matrix has a different structure of solution for different individuals and their problems.

recommended colour palette

visual identity option1

visual identity 1 colour option

visual identity option 2

visual identity 2 colour option

Sub brands visual identity colour option 1

Sub brands visual identity colour option 2

visiting cards option 1

visiting cards option 2

Concept 3

This approach is visualized by using a combination of the letter ‘M’ & an elastic piece. The use of elasticity evokes flexibility & simplicity. This organic form can be incorporated in various forms. The message this sends is that Matrix helps in transforming peoples’ lives.