Maeven is a Brooklyn-based online shop with a collection of vintage and preowned designer clothing. Through its curation and online presence, the store isn’t a regular vintage retailer: while selling treasures from the past, the company follows trends closely in order to curate pieces that fit seamlessly into a modern wardrobe.
The visual identity couldn’t look stuck in another era – rather, the brand had to reflect a more timeless, one-of-a-kind quality. The references were combined into a sophisticated visual identity appreciating the past, but paired with enough contemporary touch points for it to feel fresh and unique. A pattern used across packaging materials uses the two thicknesses of the logo to form a geometric texture. The colors are a brighter, modern interpretation of the vintage red and blue striped envelopes.
Client: Maeven | Services: Visual Identity, Print Design | Year: 2012
