Maarud Gaardsgull
The Norwegian snacks company Maarud wanted to launch a new kettle chips product - a somewhat old-fashioned style with a sense of the Maarud brand but with its own playful personality. SDG's design echoes the old days when hens and cows wandered the farm yard. A mixture of history and modernity gives the packaging an iconic expression - it´s not just its quirky oldness that makes it fun, but because good design stays good over a long time. Simplified animal drawings underline the idea of "gøy på landet" (fun in the country) – a clear concept to help convey the packet´s main communication needs.
