Aligning MTV UK’s music channel MTV Rocks with
the global look and feel of MTV1. Embracing MTV1’s
mantra of ‘POP x 1000%’ to create a set of idents
that amplify the MTV ROCKS niche sound and aesthetic.

Rather than developing ideas from familiar iconography
that is often associated with Indy music sub genres these
idents explore the energy and attitude of MTV ROCKS.

Director: Mischa Rozema
Art Directors: Carlos Carrasco, Dylan Griffith
Creative Director: Roberto Bagatti
Associate Creative Director: Anna Caregnato
Executive Producers: Ania Markham, Jules Tervoort
Director Of Photography: Steve Walker
Production Company: Postpanic
Music & Sound Design: Massive Music Amsterdam
Agency: MTV World Design Studio Milan
Client: MTV Networks International