MTV Push is dedicated to delivering the latest
breakthrough and emerging acts to all global
MTV music fans.

The proposal was to take the iconic ‘Pin art’ concept and
apply it to the notion that MTV helps to push talented people
and give them the ability to make an impact or literally make
an ‘impression’. The ‘hero’ idea would take these pin art
sculptural forms and render them into scenarios that pertains
to a gesture or rite of passage on the journey to stardom.

Director: Nick Scott
Art Director/MTV: Carlos Carrasco
Art Director/Studio Hansa: Chris Angelkov
Creative Director: Roberto Bagatti
Associate Creative Director: Anna Caregnato
Producer: Dan Verrier
Director Of Photography: Felix Weidemann
Design: Nick Scott, Chris Angelkov
Music Composer: Si Begg
Production Company: Studio Hansa
Agency: MTV World Design Studio
Client: MTV Networks International