Identity and show package for the annualMTV event.

Starting fromthe root – when a music artist puts pen to paper..
all the way through to thered carpet rolling across the city, we
unravel every layer of anticipation,activity, glamour and hype
that makes up the EMA’s. Think of ‘Bieber-Fever’
andthen add
that to the sum of the rest of the ‘parts’ which encompass this
eventand it’s build up.

TheZoetrope device encapsulates this vision. It is multi-layered
in its verynature with a synergy and rhythm between the many
elements. The perfectvisualisation of ‘organised chaos’.

Director: Mate Steinforth
Creative Brief: Carlos Carrasco
Art Directors: Carlos Carrasco & James Walpole
Creative Director: Roberto Bagatti
Associate Creative Director: Anna Caregnato
In-house Producer: Cristina Mazzocca
Producers: Christina Geller, Christian Jacks
Artists: Remo Gambacciani, Helge Kiehl, Florian Panzer, David Weidemann, Christian Zschunke
Production Company: Sehsucht Berlin GmbH & Co KG, Berlin/Germany
Music & Sound Design: Nikolai von Sallwitz
Agency: MTV World Design Studio Milan
Client: MTV Networks International