Aligning MTV UK’s music channel MTV Classic
with the global look and feel of MTV1.

In contrast to what the name suggests, ‘Classic’ broadly
refers back to the birth of MTV in 1981. Our solution was to
draw from the best and defining influences of this period –
reviving and rejuvenating them for today’s MTV audience.
A new look at the past with fresh vigor and energy.

Directors: The Holograms/UFO
Art Director: Carlos Carrasco
Creative Director: Roberto Bagatti
Associate Creative Director: Anna Caregnato
Executive Producer: Guillaume Marien
Producer: Rebecca Rice
Production Company: Mathematic
Agency: MTV World Design Studio Milan
Client: MTV Networks International