MEDSI IS THE PRIVATE HEALTHCARE LEADER IN RUSSIA, THE LARGEST NETWORK OF FULL SERVICE HOSPITALS. THE LOGO AS A CHEMICAL FORMULA SPEAKS TO THE SCIENTIFIC APPROACH APPLIED IN THE CLINIC, AS WELL AS THE HIGH PROFESSIONALISM OF THE STAFF AND THE QUALITY OF SERVICE.

 

It was important to express the uniqueness of the clinic as well as its European and scientific approach to work in the brand identity system. Also, the image needed to be recognizable and associated with medicine.