Our award winning concept was chosen from a field of 300 participants. Using eco-friendly paint and biodegradable paper - it pays tribute to nature and to the forward thinking city that is Moscow. Having lived in Moscow for most of our lives, we felt really close to this project and have been largely inspired by former USSR constructivism. Everything from coffee cups, bags and street signs have all been designed in an environmental friendly manner. Park Sokolniki is a very busy place, alive with an abundance of colours and activities which surround you. We needed to break it up - so we kept it simple and clear with our branding. All visuals are are easy to read from a distance, with a natural wood and white colour scheme, the design is both functional and laid back. A perfect extension for a beautiful park.
Design by White Russian Studio
Brand strategy by Smart-Heart