Building a Brand for an Artificial Artist
When you first encounter Solo, you don’t exactly know where to look. You expect to find a guitarist in your presence. The sound is raw and immersive, and when you find that there is no guitarist generating the music, you face a second question: Is it even a guitar?
We’ve build a brand of A.I. The string is a single immersive element that follows you through whole journey. An interface, an experience, a tangible material you can interact with. From the logo on the website to composing element of UI — it’s all just different elements of the story it’s telling.
The String, being a visualization of an artificial intelligence itself, produce all the magic behind. The vibration of the string produces endless variations of waveforms and amplitude ripples, generating a unique engine for the brand.
“The design of Solo is significant. It was very intense to create an element, which is able to represent it”
— says Roma Lyubimov, Art Director at White Russian Studio
Being a metaphor of Solo and its music the string became a significant element, which you can recognize even in the simplest ascetic line.
We literally evolved the design language of Solo and applied to an everyday objects to create truly distinctive brand experience.”
— says Dmitry Baraulin, Visual Director at White Russian Studio
“We wanted to make user meet Solo almost like in gallery. Without too much explanation.”
— says Stas Antipov, Digital Director at White Russian Studio
Solo is a shiny, golden spaceship adrift in a universe of sound. With one gentle swipe, you’re steering the spaceship a bit, changing its direction and you’re on board. Imagine the endless sky before you. That’s how Solo sees sound. But where we see limits — where the sky ends — Solo is capable of going further. Its music knows no end.
White Russian Studio: Stas Antipov, Roma Lyubimov, Dmitry Baraulin
Project Solo: Ilya Torgovnikov, Mitya Katkin, Stefan Bassing, Keaton Ventura