CREATIVE DIRECTION / GRAPHIC DESIGN
BRANDING & IDENTITY / ILLUSTRATION / CUSTOM & ILLUSTRATIVE LETTERING
Liveland Festival is an international music and ecology festival taking place in Romania. The core topic is the restoration of man-nature harmony. Therefore, the use of multicolored graphic symbols such as leaves and birds to suggest nature, revival, hope. The symbolism of the motifs ensures a universal appeal. The technique used here was hand-drawing. I chose to capture the fragile irregular nuances of hand-drawing in order to suggest the fragility of the eco issue in relation to humans. The individual responsability on this matter can be better translated through the use of traditional drawing technique than accurate computer vector.