Kunhadi, End of year Awareness
New year's eve is the most festive, happy and yet dangerous time of the year when it comes to road safety in Lebanon. Drinking, drinking, and more drinking.
Unfortunately In a city that never sleeps, people don't have the reflex to avoid driving and drinking, or taking a cab on a night out. This communication ran during the christmas season in Beirut and various Lebanese areas through Print, Outdoor, Trucks branding, TV and online channels, to encourage people to act responsibly. The main emotional insight we used alludes to the anxiety our parents go through while waiting for us.