KAO MENS Bioré Hydra Facial Wash
"Hydra Refresh Recharge"
Creative Rationale:
Kao Mens Bioré Hydra Facial Wash Gel is a water-based formula, which is highly effective in removing all oily surfaces, without losing any moist from the skin.
Hence, the visual of a male talent fully submerged in a water environment, to bring across the hydrating and refreshing after-wash feel.
Concept: Patrick Ng
Client: Kao Singapore
Agency: Hakuhodo Singapore
Copywriter: Michelle Lum
Art Director: Patrick Ng
Photographer: Soon Tong (Calibre)
Digital Imaging: Procolor