The Invisible Copywriter
Self promo digital campaign
Self promo digital campaign
Situation
To attract attention of creative directors and other professionals of the advertising industry, I decided to tell about myself as an invisible copywriter. I’ve created the invisible website www.invisiblecopywriter.com/en
Situation
To attract attention of creative directors and other professionals of the advertising industry, I decided to tell about myself as an invisible copywriter. I’ve created the invisible website www.invisiblecopywriter.com
The invisible site
The site consists of one white page with a short instruction, following which, you can see why good copywriter is invisible copywriter. You can also get acquainted with invisible copywriter close and watch his portfolio, visit invisible Twitter or invisible Facebook. In the largest social network you can spread a word with Invisible copywriter and see a photo album on the pages of which he is together with Barack Obama and other celebrities.
Promotion and results
To draw attention to the project, such news was placed in social networks: “Copywriter from Siberia made the first world’s invisible web site”. The news got more than 1000 retweets and reposts in the first days. During this time, the invisible web site visited more than 1500 people. There was a new visitor every 5 minutes. Today there is 13000 unique visitors. Attendance at the portfolio site has grown in 40 times, and the author of the project received 23 job offers and proposals for cooperation
To attract attention of creative directors and other professionals of the advertising industry, I decided to tell about myself as an invisible copywriter. I’ve created the invisible website www.invisiblecopywriter.com/en
Situation
To attract attention of creative directors and other professionals of the advertising industry, I decided to tell about myself as an invisible copywriter. I’ve created the invisible website www.invisiblecopywriter.com
The invisible site
The site consists of one white page with a short instruction, following which, you can see why good copywriter is invisible copywriter. You can also get acquainted with invisible copywriter close and watch his portfolio, visit invisible Twitter or invisible Facebook. In the largest social network you can spread a word with Invisible copywriter and see a photo album on the pages of which he is together with Barack Obama and other celebrities.
Promotion and results
To draw attention to the project, such news was placed in social networks: “Copywriter from Siberia made the first world’s invisible web site”. The news got more than 1000 retweets and reposts in the first days. During this time, the invisible web site visited more than 1500 people. There was a new visitor every 5 minutes. Today there is 13000 unique visitors. Attendance at the portfolio site has grown in 40 times, and the author of the project received 23 job offers and proposals for cooperation
