FINNland
FINN.no is the Norwegian equivalent to Craigslist. In addition to being a traditional online marketplace, FINN is also great for travel-booking, finding new jobs, hiring carpenters or even buying a house.
But while the marketplace is well known, the other services are not as widely recognized. We needed to familiarize Norway with the whole range of FINN.no's services.
So we thought: Since FINN.no has everything, shouldn’t it be possible to live only through FINN?
To find out, we bought a run down apartment in Oslo and named it FINNland – the smallest country in the world. We then recruited a couple willing to put their normal lives on hold and move to FINNland for 6 months. Their task: build a newlife, fix the apartment, and survive while doing it.
FINN.no is the Norwegian equivalent to Craigslist. In addition to being a traditional online marketplace, FINN is also great for travel-booking, finding new jobs, hiring carpenters or even buying a house.
But while the marketplace is well known, the other services are not as widely recognized. We needed to familiarize Norway with the whole range of FINN.no's services.
So we thought: Since FINN.no has everything, shouldn’t it be possible to live only through FINN?
To find out, we bought a run down apartment in Oslo and named it FINNland – the smallest country in the world. We then recruited a couple willing to put their normal lives on hold and move to FINNland for 6 months. Their task: build a newlife, fix the apartment, and survive while doing it.
SCREEN CAPTURES
FINNlands front page contained a cross-platform videoplayer as the main feature. Twice a week new webisodes were published featuring the couple competing in FINN-related challenges and living through FINN.no.
20-year-olds Michael and Johanne lived our brand for 6 months.
Follow the general mood in FINNland (blue line), or changes in budget (red line).
