English case video.
Brief
Every year 600 000 Norwegian school children go on excursions. Most of them by bus. How could the Norwegian State Railway make them consider the more environmentally friendly train instead? By convincing their teachers.
Execution
The EcoTrain turns trains into interactive classrooms. Every student gets an iPad mini and a specially trained EcoTrain conductor. He guides the class through a number of games and assignments, all concerning transportation and the environment. They learn about greenhouse emissions, recycling and how small actions can create a big impact on the world we live in.
The conductor controls the iPads from a master iPad. The students answer questions like "how many cars are in your family?" and the conductor uses that information to drive the story forward. And great news for teachers: Eco train is approved as part of the official curriculum.
Results
The EcoTrain started as a pilot project on local rout Gjøvikbanen. Since March, 500 young passengers have learned about eco friendly traveling while traveling eco friendly. Due to popular demand from teachers, students and especially NSB staff, we are now training new EcoTrain conductors across Norway and buying class sets of iPads. We are rolling the project out on all major routs, making the EcoTrain a national commitment for NSB.
A run through of the app. Conductor iPad on the left. Student iPads on the right.
