Task was to create a signage language that directs families and children through the second floor of the Eau Claire, WI Children's Museum. The theme is "Under the Wisconsin Sky", or more simply put: camping.
The theme of “Under the Wisconsin Sky” presents some fun problems. First, how does one create a realistic camping experience indoors? Second, as far as signage goes, what is the best way to display words and directions that will benefit and interest a child? And third, how does this particular exhibit pair the aspects of learning and fun in the realm of signage?
My own experiences of camping from a very young age became my main inspiration. This project is also so very relevant to Wisconsin, which is very exciting. As children experience this exhibit the goal is that they will utilize what they see and learn here and take it outdoors with them. The signage directly relates to nearly all signage within the state.
While sticking with the vintage, wooden feel these signs also offer a refreshing childlike spirit. With a simple four color system and two altering fonts the signs remain simple and primarily text based (although icons could be created and implemented easily).