PROJECT DETAILS
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Type TV Spot
Client E! Online
Studio Ignition Interactive
Client E! Online
Studio Ignition Interactive
Date August, 2012
While E! is a three-screen leader, for the average pop culture connoisseur, the stories covered on E! News and Talk Soup are just an appetizer. For those that want the rest of the story, E! Online is the definitive platform. Luckily E! Online is available no matter how you choose to access the content. Whether on desktop, tablet or mobile app, fans get the whole story where they want, when they want it.
E! Entertainment redesigned their online and mobile apps from the ground up. To advertise the launch of the new site we helped E! create an On-Air TV spot. The concept is to showcase the content across all screens equally, promoting a consistent experience across all platforms.
E! Entertainment redesigned their online and mobile apps from the ground up. To advertise the launch of the new site we helped E! create an On-Air TV spot. The concept is to showcase the content across all screens equally, promoting a consistent experience across all platforms.
CREDITS
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Creative Director: Evan DeHaven
Art Director: Nick Boes
Designer: Nick Boes
Animator: Nick Boes
Copywriting: Spencer Donald
Sound Design: Bob Partridge