Behold, the Book of Whisky Whisdom™. Since 1858, this Magna Carta of Manhood has served as the quintessential guidebook for the young gentleman on the rise.
Client: Proof Beam, Canadian Club
Date: October, 2014
Canadian Club, a mature whiskey needed a unique digital solution to engage with the millennial audience. As followup to an offline 2013 test market activation, the brand wanted to create a central content repository for all club content. Branded, "The Book of Whisdom", the responsive microsite (across mobile, tablet and desktop) featured content to turn whiskey rookies into brand loyalists, by educating them and giving the tools they need to effortlessly navigate the journey from guyhood... to manhood.
Creative Direction: Scott Mallone, Nick Boes
Client Services: Chloe Slench
Producer: Jarrid Beasley, Kim Howe
Art Direction: Nick Boes
Design: Nick Boes, Brett Beynon
Production Design: Melissa Wedeen
Development: Miles Johnson, Chukky Nze, Ethan Tabor, William Wallace