It has taken nearly a century to get here and decades to develop. Now the final step is yours to take.
 
 
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Sketch Frames
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Project Details

Type: Video
Client: Hitachi Consulting, Toyota
Agency: HYFN
Date: July, 2015
The team at Toyota came to us with a desire to pre-sell 1300 of their new dynamic fuel cell vehicles, the Mirai. Using technology that converts hydrogen (one of the world's most common elements) into fuel was just one of the amazing innovations in this vehicle. 
 
The goal was to not only build a destination that would inform users, but also convert them into pre-sell customers. The interactive web experience provides users with a wealth of information about the vehicle, how it was made, and the incredible benefits each user could enjoy. By completing this interactive questionnaire, users were selected to receive one of the first Mirais off of the assembly line. 
 
Once the interactive questionnaire was completed, Toyota tasked us with developing a video that would encourage users to participate. Beginning with a 3D model, we crafted a narrative around how this vehicle came to be and how it is poised to revolutionize the world.
 
 
Creative Direction: Scott Mallone
Art Direction: Nick Boes
Concept: Cheryl Elizaga, Matt Webster, Nick Boes, Scott Mallone
Design: Nick Boes, Patrick Surace
Copywriter: Cheryl Elizaga
Sketch Artist: Jason Badhower
3D Artist: Patrick Surace, Jeeah Huh
Animation: Patrick Surace, Nick Boes
Sound Design: Bob Partridge
Voice Over: Loren Dean
Toyota Mirai: Calling All Trailblazers
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Toyota Mirai: Calling All Trailblazers

The team at Toyota came to us with a desire to pre-sell 1300 of their new dynamic fuel cell vehicles, the Mirai. Using technology that converts h Read More
28
948
7
Published:

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