Dymo.com Redesign - Preliminary Concept

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Dymo partnered with Rosetta to create a new DYMO.com based on the IBM demo store that meets the needs of targeted segments (Office/Industrial/Home) allowing them to read reviews, shop and get support online.

Concept: Stick It To It.

Personal appeal. Sense of pride. We get what you need. Mood: Approachable

Most people don’t appreciate what it takes to overcome the daily small tasks. It’s not glamorous, but it’s more important than they know. It’s time to take pride in doing the small things, because without it, productivity in the office or jobsite would slump, and you can bet people would notice that.

When we stick a DYMO label to something, we’re doing more than just identifying and organizing; it’s sticking a little piece of ourselves to the job. A notice that announces to the world that we’re professional, efficient, productive—that we get things done.

Mood Board

Setting the visual tone of the Stick It To It concept.

Home Page Hero - First Time User

New users arriving at Dymo.com. The hero messaging provides a high level introduction to the Dymo brand & product.

Home Page Hero - Return User

Repeat or registered users of Dymo.com. The hero messaging & imagery is altered to align to a user who is already familiar with the Dymo product base and address their secondary needs.

Home Page Hero - Intended User

For an inteded or targeted user of Dymo.com. The hero messaging & imagery is aligned for a user who is arriving at the site via paid media. The user experience leading up to the site arrival will have been category and product driven, in this case the Dymo Rhino Product line.

Barcodes, Inventory, Assets Tracking
Category Page

For an inteded or targeted user of Dymo.com. The hero messaging & imagery is aligned for a browse experience within the "Barcaodes, Inventory, Assets Tracking" category. A user can arrive here either via paid media or through the normal browse experience.