Doritos Packaging Concept
- Behance.netProject Featured On:Behance.net — 10/1/09
- This project was based on one of the YCN briefs where they asked from designers to create a totally new packaging concept for Doritos. Unfortunately, when I saw the brief the deadline was very close, but nevertheless I developed it.
The shape and the texture of the Doritos chips are used as the base of this packaging concept.
- What's good about the form of the packaging is its structure which can keep the chips closed after opening. Below you can see how this system works with the scaled-down prototype.
- Currently I'm developing illustrations which can replace the textured solid colors. I also invite every designer interested in collaboration to create artworks of his own.
The artworks can be submitted inside this facebook group: http://bit.ly/tQvpU
Please download the Doritos Template Pack (http://bit.ly/rGY2V) which contains two different layered psd templates (see previews below) ready for you to apply the artwork.
I would really love to see what you will come up with!
The Croatian Design Society organized a workshop for children aged 7-14 years where they were given the task to create artworks for this packaging. It is a great honor to be part of this and see the way these young designers think. I would like to thank to Izvorka Juric for organizing this.
Here are some photos from the workshop:
- SECOND UPDATE:
I wrote a tutorial how to create the packaging in 3DS Max which you can read here. I also talk how to use 3D software as a tool for generating new ideas.