Dom Pérignon was slowly loosing their place as the most prestigous champagne in the world. To be a true luxury brand, you need to become more than a champagne, you need to be an icon.
We created a full 360° campaign that celebrated the ”Power of Creation” through a collaboration with David Lynch, a HTML5 mobile and tablet friendly .com. Further more, three unique events. We invited the compositor Alexandre Desplats, pianist Lang Lang and set designer Bob Wilson to create a very special event at Chateau Versaille.
Created at SID LEE
Copywriter: Johan Jeanson
Digital AD: Martin Westberg
Winner of FWA