Nikka Whisky is a Japanese whisky brand, with its headquarter in Tokyo, Japan. The Japanese founder Masataka Taketsuru studied the art of whisky distilling in Scotland, and with his knowledge he came back to Japan and started Nikka in 1934. Today, the company operates a number of distilleries in Japan.
We were asked to design a Duty Free limited edition packaging for ‘Nikka - From The Barrel’. The brief was to, in a modern and simple way, communicate on Nikka’s heritage with an urban touch.
We took inspiration from the famous neon lights in the streets of Tokyo, and translated them into a graphic pattern.
In collaboration with Sid Lee Paris