Client: Paramount Pictures
Product: The motion picture "World War Z"
Media: A digital idea that creates buzz about the upcoming release of the movie
Target audience: 18-45 who go to the movies
Single-minded proposition: World War Z, coming soon
My idea is a take over dating sites (i.e. RSVP) in order to disrupt customer's search and present a compelling message. Since people check out dating sites when they have some free time on their hand, the ad will not annoy them. And dating sites are suitable platform to advertise for movies as people usually go to cinema on dates.