A simple Packaging idea thought over a cup of coffee.
Brief: To redesign the packaging of Coffee Planet coffee.
Challenge: Limited budget to stand out and relaunch the Special
Edition packs against international coffee giants.
Idea: We created the world’s first coffee packets that people can take home and drink coffee in:
The Coffee Planet Coffee Mugs. The coffee beans came in a packet inside. And you took home a fantastic looking free mug that you’d love to wake up with. A Mild, Mild-Medium, Medium, Medium-Strong, Strong
or an Extra Strong brand reminder to the consumers every morning.