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Bloomingdale's Dubai wanted to create a campaign that will generate awareness and excitement about the launch of the Autumn/Winter 2012 Collectio… Read More
Bloomingdale's Dubai wanted to create a campaign that will generate awareness and excitement about the launch of the Autumn/Winter 2012 Collection, as well as create buzz about the upcoming fashion show. The idea we were working around the campaign was Fashion Impossible. The Autumn/Winter 2012 collection is so desirable, that people will go to any lengths to get their hands on it. Read Less
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