For this project, I wanted to update the look for the Crowne Plaza. The new logo provides a more modern and premium feel. The rich colors give the hotel a 'classy' feel.
After the logo was redesigned, it was applied to four labels for products given to guests for their stay at the Plaza.
I also designed an a-frame table tent which encourage guests to 'explore the plaza.' On the back of the tent, guests learn that there is an app, that can be downloaded on smart phones, that helps them explore places to eat and things to do in the town they stay in. The guests are given a code which allows them to download the app for free with their stay at the Plaza.