Craftwork Catering
Identity / Collateral / Menu / Web
Identity / Collateral / Menu / Web
Identity /
The sandwich is the heart and soul of the Craftwork operation, so it was a no-brainer that the logo should be typography between two pieces of bread. I've always wanted to design a logo that is also a sandwich, so here it is.
Collateral /
Craftwork wanted a card that could be easily customized to use for multiple purposes. To achieve the goal of easy customization, I designed a system of numerous rubber stamps and ridiculously thick, letterpressed cards. Depending on the purpose, the cards are stamped accordingly.
Menu /
The brief for the menu was that it needed to wrangle a large amount of content, be accesible and easy to print via the website and maintain Craftwork's personality.
Web /
To launch the company, the site was kept simple with this splash page and a PDF download of the full menu. Despite its size, it still was given a nice dose of the brand look, feel and voice to introduce new customers to the Craftwork offerings.
