Let feathers lead the way.
The Cloudy Bay Pinot & Duck Trail was a platform
used by the brand to launch its first Pinot Noir and
our task was to localise the platform and to roll out
the campaign in Singapore.
The campaign drives diners to discover the elegance
of Cloudy Bay's Pinot Noir paired with twelve exquisite
duck dishes by following the trail, and collecting
feathers along the way in order to win exclusive prizes.
Project completed:
2013
