With it's headquarters in Portugal, Cimpor is now one of the world's top ten cement groups, being present in 14 countries and employing over 8500 workers.
During 2011, White was approached by Cimpor to pitch for the 2010 Annual Report. With the success of this project (which i will upload at some point), we were asked to create a series of ads also carrying the same mood to the public eye: a mix of invisible presence. Cement is all around us, it's part of our life and the modern world was built with it.
This is the result.