With the 25th anniversary of the Group, Generg, launched a pitch for rebranding the company.
We’ve developed an aspirational identity and a communication positioning that highlights the connection of Generg to nature.

Inspired by the energy of water, wind and sun, summarized in the signature “Natural Energy”.
The identity materialized in the symbol of a bird, formed by three energy traits with the colors of the business areas: green (wind), blue (hydric) and yellow (solar).

Credits to Tânia Almeida and Pedro Lima.