The People Network
The world of logistics is literally always on the move. At such a fast pace that, sometimes, brands loose track of what is at their heart. Knowing this, made the iconic logistics giant approach DesignBridge to
re-focus & re-energise their brand.
Digging deeper, we found that people are at the center of everything TNT does and that are the people the strength of their network. So, in 2014 we simplified, modernised and humanised the brand assets while bringing to life the new tagline "The People Network".
This project was not about reinventing, it was about finding the core truths and strengthening the TNT brand
in a move forward.
Below you can see the TNT The People Network campaign created by Etecetra Amsterdam together with Post Panic for the release of the new brand positioning. DB had no role on the campaign apart from brand guardianship.