Brief: Sugar Daddy’s bakery is famous for its unique cupcakes. Chefs
are constantly inventing new recipes and adding it to the menu every
month. The bakery wanted this uniqueness to reflect in their packaging too.

Idea: We quantified what the taste buds of our customers experienced. So
for example if a cake that offered a surprise in every bite weighed 1200
grams, the packaging would read, ‘1200 grams of surprise’. We created 11
different packaging designs that were fresh, engaging and playful by
using interesting typography and illustration.

Results: Customers always had a sweet smile when they saw the one word description illustrated on the packaging. They even started collecting
these cake boxes and were constantly on the lookout for new cake box designs. Read Less