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Bēhance

  • A selection of my brand designs from the past 12 years.
     
    To build a successful brand the following must be considered and understood:
    – History
    – Outlook
    – Personality/Character
    – Emotion
    – Values
    – Consistency

    These questions must be asked:
    – Who is your target market?
    – Is your audience local, national or international?
    – How do you want to be perceived?
    – What forms of media will your brand be used on?
     
    A good brand will achieve the following objectives:
    – Deliver the message clearly
    – Confirm credibility
    – Connect target prospects emotionally
    – Motivate the buyer
    – Secure user loyalty
  • Mr Jonny Wood on
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