Belverdale Building Contractors Ltd domestic, commercial and private sector builders, approached me to design a set of icons and POS marketing material. At the point of contact Belverdale were primarily commercial contractors and were looking to increase their domestic turnover.
The icons give an immediate and clear representaion of the services provided by the company, and help promote the selling points within the brochures shown below. These brochures went onto checkouts in Homebase stores throughout the UK with a clear message to encourage customers to pick one up.
Belverdale saw a substantial increase of enquiries following this simple campaign and – importantly – it helped promote the domestic services of the company and firmly place the Belverdale brand in the domestic market.