Brief:
Communicate the new Audi A3 sportback's preview in some temporary stores that Audi set up few months before the car selling started. That will be the only way to see the car in advance.
Print
headline: "There will be another chances to not see it."
Radio
script translation:
MVO: Then...
FVO: Then, what?
MVO: We’re going to the preview.
FVO: Which preview?
MVO: The new Audi A3 sportback’s preview.
FVO: Ah! Where’s it gonna be?
MVO: Where’s it gonna be, what?
FVO: The preview...!?
MVO: Which preview are you talking about?
FVO: The new Audi A3 sportback’s preview.
MVO: Ah! It’s already finished.
FVO: What’s finished?
SPK: The vanguard doesn’t wait. Just from 16th of junuary till 14th of febrary you can see the new Audi A3 sportback in advance at the temporary store in Milan, via Manzoni 12.
Client: Audi
Agency: Verba DDB
Executive Creative Directors: Michelangelo Cianciosi, Luca Cortesini
Art Director: Daniel Cambò
Copywriter: Giovanni Adamo
Agency: Verba DDB
Executive Creative Directors: Michelangelo Cianciosi, Luca Cortesini
Art Director: Daniel Cambò
Copywriter: Giovanni Adamo
