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Bēhance

Aalesund Football Club Pre-Season branding

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  • Aalesund Football Club
    The fairytale continues

    The recent seasons has been like a little fairytale for Aalesund Football Club. In 2009 they won the Norwegian Cup final. The club played in the European Cup for the first time in history in the 2010 season, and provided the best league position ever (fourth place) the same year. When we were developing the communication for the club in front of the 2011 season, we focused on their historical achievements. Through campaigns and prospects we thanked the supporters and sponsors for their support in the previous seasons and incurraged them to continue the support in the upcoming season. The message: "The fairytale continues."


  • Post-production process below


  • Behind the scenes



  • Below: Ads with illustrations designed from authentic signatures from the club's sponsors and supporters.


    Text: YOUR COMMITMENT CREATES OUR FUTURE. THANK YOU FOR YOUR COMMITMENT.

    The recent seasons has been like a little fairytale for us. In 2009 we won the norwegian cup final. We have played in the European Cup for the first time in the clubs history, and the 2010 season, was the team's best league achievement ever. Anyone who has a heart for Aalesund F.C have contributed to this success. A big thank you to you all, our volunteers, supporters and partners of the team. Together we will make sure that the fairytale continues.


  • Leaflets were placed on all VIP seats for the information meeting which marked the start of the season


  • Sales brochure used for introductory sales to potential new sponsors