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99U Book :: Fold-out Flyer/Poster

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  • Fold-out Flyer/Poster Design

    Promotional Piece
     
  •  
    We created this unique fold-out flyer/poster to promote the new 99U book, Manage Your Day-to-Day. The idea was to create a print piece that would give people a succinct overview of the book, while also giving them something with lasting value. Thus, the piece folds out to create an active experience of learning about the book; then, when it's fully unfolded, the piece works as a motivational quote poster that you can tack up over your desk.
     

    CREATIVE DIRECTION: Matias Corea
     
     
    EDITORIAL: Jocelyn K. Glei
     
  • Find out more at: 99u.com/books
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