The TV ad I created for O2 Refresh as part of their Be More Dog campaign. As a cat everythign seems out of reach until he choses to be more dog...
O2 Refresh is a new contract from O2 that lets customers get the phone they want, when they want. No more longing for the latest phone.
This ad won Campaign 'ad of the day'
#o2refresh #bemoredog
The TV ad features our Cat longing after things that are always out of reach until he becomes more dog and goes and gets what he wants, when he wants. Much like O2 Refresh does for its customers.
The ad won Campaign's AD OF THE DAY
It was also featured in the News section of Campaign
End frame from the TV
Opening shot emphasises the longing in the cats eyes
Marketing week also posted an article on the TV ad
