This is the TV and online social campaign I created for O2 Tracks, an app that gives you you nonstop
access to The Official Top 40 on your phone without streaming.
The TV ad featured Emile Sande on the London Underground and was shot with Ben Newman of Pulse
Our online campaign started a social debate to find the ultimate top 40 singles since the charts began. See the site and have your vote here: http://tracks.o2.co.uk
Online and outdoor media allowed users to interact and demo the app there and then by scrolling through the current Top 40 and listening to the tracks.
THIS CAMPAIGN WAS SELECTED AND SHOWCASED BY R/GA PRESENTS
TV ad I wrote and filmed with director Ben Newman (Using the abandoned underground set used in SKYFALL)
Online we started the Ultimate Top 40 where the public could demo and vote for any track since the charts began.
The making of the TV ad with Emile Sande
Online banners allowed people to demo the app there and then
Some press and social coverage the campaign gathered
