C.O. Bigelow is America’s oldest apothecary. The 170-year oldbrand, owned by The Limited, was in need of an outside marketingpartner to provide brand development services for their nine stores.


Challenge
Bring a 100-year old brand to the 21st century while maintaining the integrity of its character and tradition.

Execution
Tractorbeam developed a brand essence book to drive the brand rebirth. Later development included monthly window display design and production, the development of a quarterly newspaper, and store environmental signage. Throughout the year, we worked in concert with their internal team on product development and private label packaging.