Vibrato's Instagram profile launch campaign
Vibrato Studio
For the launching campaign of Vibrato's instagram profile, we wanted to do something that really caught people's attention, for this we developed a story (fictitious but with a few pinches of truth) about how Vibrato Studio was born.
In addition, we carry out a strategy of using the highlights stories to accompany and give greater presence to the story that we tell, giving the possibility of continuing it following a pre-established but very flexible communication strategy.
San José, Costa Rica - 2020
ACTION
For our new brand instagram profile, we developed a strategy in which every day we totally changed the entire wall of our profile, thus telling a comic-type story in which the followers learned day by day how Vibrato was founded.
At the end of the story, the characters we created (called Vibes) managed to build the design studio of their dreams, a five-floor surrealistic building shown in an illustration of 12 post frames that would end up being the footer and starting point of our wall.
We design a comic-type story
in which we told how Vibrato was born
The Vibrato building that we created at the end of the story shows everything that could happen within our studio, from typical work activities to the most unimaginable things.
We designed a serie of icons for
the Instagram highlights stories
We created cool catchy cover animations for each of the highlight story group, in those highlights stories we share recent work, our creative process, some inspiration or even our comments about the battle between Frieza and Goku
CLIENT: Vibrato Studio
CONCEPT: Aarón Hernández, Antonio Camacho
CREATIVE DIRECTION: Aarón Hernández & Antonio Camacho
ART DIRECTION: Aarón Hernández & Antonio Camacho
PROJECT MANAGEMENT: Antonio Camacho
3D MODELING: Antonio Camacho
VECTOR ILLUSTRATION: Antonio Camacho
MOTION GRAPHICS: Antonio Camacho, Aarón Hernández & Violeta Morice
GRAPHIC DESIGN: Antonio Camacho & Violeta Morice
DATE: January 2020
