EIGA Strategic –––– Brand Design
Uncomplicated & clear - the brand design of the Hanseatic Bank
EIGA was assigned to translate the results of an intensive positioning process of the Hanseatic Bank into a powerful visual brand identity. The “Responsive Grid” design principle underlines the bank’s digital first approach. However, this grid system, derived from the web design, also shapes the new brand appearance in print media and spatial brand staging: consistent and clear. The annual report and the Brand Book of the Hanseatic Bank invite you to discover the spirit and variety of the new brand in detail.
