EIGA Strategic –––– Brand Design
The power of refined print finishing in every imaginable combination
As one of Germany’s leading companies for printing services, the Mediadruckwerk Group is making considerable investments in new technologies. Their salespeople required a persuasive tool and a tangible story, which would prove the astonishing variety of print finishing methods the company offers.
“Contrast” is the simple title of the resulting sales toolkit. The special attraction is a set of sample cards with numerous, individually designed graphics which present the printing effects in a thrilling light. Hot foil, cold fold, print varnishing, embossing, Scodix effects, letterpress printing, to name just a few. On each card, two contrasting keywords with matching illustrations illuminate topics from the world of the Mediadruckwerk Group.
