— Brief
Urban Cycle is a start-up venture and online retailer of fixed-gear and single speed bicycle products. Break the rules, don’t settle, be creative and most important, be a REBEL. This is the motto that UrbanCycle, follows and abuses.
— Insight
A trend for people, that want more from their environment, and those who prefer to draw
their path, instead of following others. Every bicycle is custom made from scratch, and is customization has no limits.
— Solution
The purpose of the design was to combine the values of quality vintage materials, and the
technical support provided from a bike workshop. I’ve aimed to create a logotype, which through vintage aesthetics in both colour and typography, could serve as a unified symbol of the gears and the bike workshop.
— Role
Branding & Art Direction
